...that's not what I'm worried about. What I'm worried about is that we won't be able to sustain the growth curve's potential, that the ex-ponential increase in productivity and revenues will eventually lose out to The Next Cool Thing, which is what we always want to be. This would mean that the site itself would have to metamorphosize into a new domain-name while continuously developing fresh concepts and working strategies that would suggest its ultimate state of newness. The problem, of course, is that as we create these randomized bits of fresh software, we're in effect locking ourselves in the algorithms of the discontinuous. This Next Cool Thing that we always want to become is just the re-stylized vivisystem of autonomous distribution we so heavily rely on. The so-called electrosphere. In other words, it's all just the same shit, the only difference being how you present the material. The material should also be autonomous, in its own domain. This is how you build up brand-name consciousness...